Client Case Study:  People Solutions, Inc.

Professional Services
 

Client:
People Solutions is a full-service provider of comprehensive, human resource management solutions. The company provides HR outsourcing and consulting services in areas such as workforce recruitment, development and retention.

Challenge:
People Solutions had a limited budget for marketing. They could not compete with the large consulting or staffing companies in terms of advertising and needed an aggressive, innovative approach to marketing that would capitalize on their niche service. They also needed to define their communication message and market their services to a fragmented buying industry.

Action:
Trovada Davis Public Relations met with the key executives to gather all the information necessary to design their marketing and public relations strategy. Trovada Davis also interviewed past and current clients, as well as perspective clients to assess People Solutions strengths and weaknesses.  Based upon research, Trovada Davis PR developed a comprehensive communications and media relations strategy.   Trovada Davis PR executed on an aggressive 6-month media relations campaign--placing the company, key executives in local, national trade and general business media. Trovada Davis also partnered with a local HR professional association and created an event that garnered over 400 attendees, tremendous media coverage and the Mayor of Dallas as its keynote luncheon speaker.

Results:
People Solutions’ executives were positioned as experts in their industry, as well as marketing their services to perspective buyers. People Solutions was profiled in such media as the Dallas Business Journal, The Dallas Morning News, Wallstreet Journal, USA Today, INC magazine, as well as national and regional television and radio news programs.  People Solutions was able to leverage the publicity into sales and since then has garnered fast-growth lists in Dallas, as well as making the INC. 500 in 1999.